Create analyse the website, to assess how well it aligns to SEO best practice. This stage allows the Create team to identify foundational issues which are negatively affecting organic search performance, and the websites ability to be crawled and indexed by search engines. This analysis will detail:
- Technical SEO Issues
- Website Structure Issues
- On-Page SEO Issues
- Potential O-site Issues
- Content Gaps and Opportunities
- Competitive Marketplace Insights
From the audit the Create team will identify areas of improvement and SEO “must do” tasks, so that the proper actions and realignments can take place during the rebuild. These actions will ensure that authority associated with the website is retained and the platform updated specifically for better SEO.